SMA, venue partner to CFTV
25 Aug 2011
Singapore Media Academy (SMA) is proud to be the venue partner to the College of Film & TV (CFTV) in its inaugural launch of its Film & TV Workshops.
Storytellers:A Salute to Film Makers01
22 Aug 2011
We are extremely happy to have Kelvin Sng to join us for our inaugural evening of candour, sharing with us his valuable insights and offering us a peek into his world of film-making.
20 Jul 2011
Final installment of a four-part CI WSQ feature brought to you by Singapore Media Academy in TODAY, 20 July 2011, Wednesday
All Eyes on You
13 Jul 2011
Part three of a four-part CI WSQ feature brought to you by Singapore Media Academy in TODAY, 13 July 2011, Wednesday
Leap of Faith
06 Jul 2011
Part two of a four-part CI WSQ feature brought to you by Singapore Media Academy in TODAY, 6 July 2011, Wednesday
Taking Your Dreams Further
29 Jun 2011
Part one of a four-part CI WSQ feature brought to you by Singapore Media Academy in TODAY, 29 June 2011, Wednesday
Media Release: Launch of first WSQ Specialist Diploma in Interactive Media (Business Management)
15 Aug 2012
Launch of first WSQ Specialist Diploma in Interactive Media (Business Management)
WSQ Specialist Diploma by WDA and Singapore Media Academy equips Creative Industries professionals with business management skills
Singapore, 15 August 2012 – Creative Industries (CI) Professionals can now be equipped with business management skills relevant to their industry with a new Singapore Workforce Skills Qualifications (WSQ) Specialist Diploma launched by the Singapore Workforce Development Agency (WDA) and the Singapore Media Academy (SMA).
The WSQ Specialist Diploma in Interactive Media (Business Management), a first of its kind for the Creative Industries, is developed and customised for industry practitioners with a focus on business management within an Interactive Digital Media (IDM) context.
Aligned to the Creative Industries Singapore Workforce Skills Qualification (CI WSQ) framework, the specialist diploma is available in both full-time and part-time pathways, and features six units of study – all of which are taught by industry veterans. These units aim to equip CI professionals with fundamental knowledge and competencies such as intellectual property law, budget and financial management and strategy planning to empower them to manage their IDM business (Please refer to Annex B for more information).
A recent study by Deloitte suggests that 67% the IDM companies in Singapore comprises predominantly of Small and Medium Enterprises (SMEs), and 19% of these companies are start-ups in this growing industry.
“In view of the growing demands of the IDM industry, technical skills may not be enough for SMEs and start-ups to effectively manage and successfully grow their (IDM related) businesses,” said Mdm Rabiatul-Adawiah Binti Yahya, Managing Director of Singapore Media Academy. “We are pleased to offer individuals with the business and management skills and competencies to make the most of their innovations.”
"We certainly cannot underestimate the challenges that are posed by the new digital and social media. It is therefore heartening to see media owners taking initiatives to train their staff as well as to offer similar training opportunities for their peers in the industry. With better training, Singapore media professionals will stand a chance in weathering the wave of change successfully," said Mr Tan Ooi Boon, President of the Association of Media Owners of Singapore (AMOS).
SMEs are eligible to enjoy 90% of training subsidies through the Enhanced Training Support for SMEs scheme when they send their employees for the WSQ Specialist Diploma. Eligible freelancers within the Creative Industries will also be able to receive enhanced training support of up to 90% of course fees. Singaporeans who successfully complete the WSQ Specialist Diploma as their first WSQ full qualification are also eligible for a CET Qualification Award (CQA) of S$1,000.
Mr Azzli Jamain, Director, Creative & Professional Services Division, WDA said: “The Singapore Workforce Development Agency is pleased to partner the Singapore Media Academy to roll out this new WSQ programme to meet the growing manpower needs of the Creative Industries. It is important for industry practitioners to constantly upskill as part of their Continuing Education and Training journey so that they may remain competitive in this dynamic industry.”
Applications are now open. For more information about the WSQ Specialist Diploma in Interactive Media (Business Management), please log on to www.eSMA.sg.
Jointly issued by Singapore Media Academy and the Singapore Workforce Development Agency.
Annex A: Overview of CI WSQ
Annex B: Factsheet on the WSQ Specialist Diploma in Interactive Media
Annex C: Factsheet on the Enhanced training Support for SMEs
Annex D: Factsheet on the Creative Industries Freelancers Enhanced Support for
Annex E: Factsheet on the CET Qualification Award
Download full release here.
For media enquiries, please contact:
Mr Daniel Lim
Singapore Media Academy
DID : 6435 6036
Email : email@example.com
Ms Ng Mei Li
Singapore Workforce Development Agency
DID : 6512 1246
Email : firstname.lastname@example.org
About Singapore Media Academy
Singapore Media Academy is a wholly-owned subsidiary of MediaCorp, the national broadcaster of Singapore, offering training, educational and consultancy services to address the needs of the local and regional media industries.
As part of Singapore’s vision to be a leading Media Hub, the Singapore Workforce Development Agency (WDA), the Ministry of Information, Communications and the Arts (MICA) and Media Development Authority (MDA) have developed a Creative Industries Workforce Skills Qualifications (CI WSQ) system to sharpen the competitive edge of our media professionals. In 2008, WDA officially appointed the Singapore Media Academy as the Continuing Education and Training (CET) centre for the local media industry to offer a suite of programmes aligned to the nationally recognised CI WSQ standards.
Singapore Media Academy is a MediaCorp enterprise. MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world. For more information, please visit http://www.eSMA.sg.
About Singapore Workforce Development Agency
The Singapore Workforce Development Agency (WDA) enhances the competitiveness of our workforce by encouraging workers to learn for life and advance with skills. In today's economy, most jobs require not just knowledge, but also skills. WDA collaborates with employers, industry associations, the Union and training organisations, to develop and strengthen the Continuing Education and Training system that is skills-based, open and accessible, as a mainstream pathway for all workers – young and older, from rank and file to professionals and executives – to upgrade and advance in their careers and lives. For more information, please visit www.wda.gov.sg.