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WSQ Programmes
WSQ Direct the scope / integration of multiple projects / programmes
04 Oct 2010 - 08 Oct 2010
This unit covers the scope and integration of multiple projects/programmes
WSQ Implement Marketing Campaign for Film and TV Production
28 Sep 2010 - 01 Oct 2010
This unit covers implementing a marketing plan for a film/television production. The skills include generating a detailed publicity campaign, which pitches and positions the film or production for the media and, in turn, for the public at large; liaising
WSQ Conduct Market Research
21 Sep 2010 - 22 Sep 2010
This unit covers implementing all aspects of a market research plan (with the exception of specialist statistical design and analysis).
WSQ Market Trend Analysis and Industry Development
14 Sep 2010 - 15 Sep 2010
Master the techniques to analyse market trends and industry development.
WSQ Develop and Manage Business Partnerships in a Project
20 Sep 2010 - 24 Sep 2010
This unit covers identifying, developing and managing a business partnership with other firms in a project.
WSQ Sales Techniques and Prospecting
21 Sep 2010 - 22 Sep 2010
Master the art of Sales Prospecting and learn various Sales Techniques for securing Media Sales
WSQ Develop Media Sales Proposal
23 Sep 2010 - 23 Sep 2010
Learn how to draft a Media Sales Proposal
WSQ Risk Management
11 Oct 2010 - 19 Oct 2010
This unit covers developing, implementing and evaluating a risk management plan for the organisation.
WSQ Produce a script from a client brief
27 Sep 2010 - 30 Sep 2010
This course is designed to equip participants with an understanding of the principles of writing that a scriptwriter needs to master.
WSQ Writing Narration Script for Footages
13 Sep 2010 - 15 Oct 2010
This course is designed to teach participants how to write a narrative script to accompany moving footage (documentary) or audio-visual presentation.
WSQ Make Creative Editing Decisions for Moving Images
21 Sep 2010 - 24 Sep 2010
This course covers making creative editing decisions for moving images.
WSQ Create Technical Editing Decisions
29 Sep 2010 - 01 Oct 2010
This course provides a technical knowledge in the subject area for those wishing to pursue a career in editing.
WSQ Develop & Manage a Sales Team
07 Sep 2010 - 08 Sep 2010
This unit covers developing and managing a sales team to exceed sales targets.
WSQ Social Media Marketing and Communications for Enterprise
21 Sep 2010 - 23 Sep 2010
This unit covers using social media for a range of marketing and promotional activities of an organisation's products and services.
WSQ Install Lighting Equipment
07 Sep 2010 - 13 Sep 2010
This course covers installing lighting fixtures and infrastructure in the required positions derived from either verbal instruction from relevant persons.
WSQ Develop and Manage Budgets and Financial Plans
22 Sep 2010 - 24 Sep 2010
This unit covers developing and managing budgets and financial plans in the area of interactive media.
WSQ Contribute to Pre Production Planning
23 Sep 2010 - 28 Sep 2010
This course is intended for production personnel to learn about pre-production planning so as to fulfil the production requirements.
WSQ Manage Communication in a Creative Environment
01 Sep 2010 - 03 Sep 2010
This unit covers managing communications within the create and technical teams as well as contractors/sub contractors and general public.
WSQ Make Presentations
28 Sep 2010 - 29 Sep 2010
Learn how to effectively present your products/services to a target audience.
WSQ Develop Media Product Knowledge, New Media
24 Aug 2010 - 25 Aug 2010
Learn about the various New Media platforms and how to create an Online Advertising Campaign
WSQ Manage Operational Plan
17 Aug 2010 - 24 Aug 2010
This unit covers the outcomes required to manage an operational plan.
WSQ Coordinates Film or Television Camera Requirements on a Production Shoot
13 Sep 2010 - 17 Sep 2010
This unit covers the coordination of film or television camera logistics on a production shoot.
WSQ Select New Technology Platforms for Business
16 Aug 2010 - 18 Aug 2010
This course is intended for creative professionals to learn about the methods for choosing, evaluating, acquiring and deploying the right technology for their business environment.
WSQ Manage Post Production Process
24 Aug 2010 - 27 Aug 2010
This course provides knowledge to manage the post production process to ensure a coherent and integrated production.
WSQ Fundamentals of Broadcast Journalism
18 Oct 2010 - 22 Oct 2010
This course provides a basic/complete foundation in the subject area for those wishing to pursue a career in broadcast journalism.
WSQ Implement Marketing Campaign for Film and TV Production


 
 
Summary:
This unit covers implementing a marketing plan for a film/television production. The skills include generating a detailed publicity campaign, which pitches and positions the film or production for the media and, in turn, for the public at large; liaising
Synopsis:
This unit covers implementing a marketing plan for a film or television production. The skills include generating a detailed publicity campaign that pitches and positions the film or production for the media and, in turn, for the public at large; liaising with promotional partners, theatre owners, studio executives, members of the film/production’s cast and crew, opinion makers, critics and film; contacting and liaising with the press to place interviews with actors, director and other members of the project team; enhancing a film or production's visibility, and raising public awareness; increasing interest in the film/production with post-release marketing; and, overseeing and coordinating any and all damage control in the event of adverse publicity.

It covers the process of identifying marketing elements of a film or television production; implementing the marketing strategy to meet the needs of clients and industry/film’s key players and comply with legal and regulatory requirements of the industry in the host country.
 

Trainer: Olivia Loh-Ing


Course Outline

1. Identify marketing strategy by reviewing the desired approach of the production with various
    stakeholders
2. Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
3. Determine media outlets and ad buys based on available budget, territories and release times
4. Coordinate activities within the plan such as press junkets and cross-promotional activities to maximise
    interest in the production
5. Write persuasive copy for marketing materials to create interest in the film/TV production
6. Coordinate damage control to manage any negative publicity during the marketing campaign
7. Participate in post-launch review of the publicity campaign to determine its effectiveness in maximising
    theatre attendance/viewing audience


Course Details
Date: 28th Sep - 1st Oct 10
Time: 9.00am – 6.00pm
Venue: Singapore Media Academy,
30 Merchant Road, Riverside Point, #04-13 
Singapore 058282

Course fee
Full Fee: $3950*
WSQ Training Subsidy for Singaporean & PR: $3555*
Fee Payable with Subsidy: $395*

*
inclusive of GST

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