Singapore, 28 January 2011 – Launched on 1 November 2010, the Creative Video Awards 2011, organized by the appointed Media Continuing Education and Training centre, Singapore Media Academy (SMA), and MediaCorp Channel 5 (Ch 5), was concluded on the 28 Jan 2011 with a star studded Award Ceremony held at Zouk. 

This event was full of fun and excitement with celebrities like Rebecca Lim and Andie Chan walking down the red carpet and live performances by renowned local band – Goodfellas. Overseas and local industry practitioners were also at the ceremony as award presenters, and they were joined by over 200 creative talents who participated or supported this year’s competition.
 
“SMA is very happy to have both Channel 5 and Canon as the strategic partners this year, and we are encouraged by the positive responses from the industry and the increase in enthusiasm demonstrated by the participants,” said Mr. Leo Goh, Managing Director of Singapore Media Academy. “As the Media Continuing Education and Training centre for the industry, SMA will continue to provide platforms like the Creative Video Awards in the coming years for talents and productions to be recognized regionally.” 

The Guest-of-Honour, Mr. Kenneth Tan, Chief Operating Officer of the Media Development Authority of Singapore, presented the most prestigious award – The Grand Video Award, to Monster Cloud Films, the team that produced the winning video Playback as the finale of the ceremony. 

The rest of the winners of this year’s Creative Video Awards are as follow:

Professional Category 

The winning teams will receive both cash and Canon sponsored camcorders as prizes, and all the winning videos will be broadcasted on Friday, 11 February 2011 at 11pm and Saturday, 12 February 2011 at 12.30pm on Ch5. 

The winning videos will also be featured at the local screening of The Very Short International Film Festival and The Singapore Arts Festival later in May this year. 

For more information on the details of the Creative Video Awards 2011, please refer to Annex A. 

Jointly Issued by Singapore Media Academy and MediaCorp Channel 5




For further information and media interviews, please contact: 

Ms Regine Tang
Singapore Media Academy
DID : 6435 6030
Email : RegineTang@mediacorp.com.sg 

Ms Grace Lai
MediaCorp Channel 5
DID : 6350 3340
Email : GraceLai@mediacorp.com.sg







About Singapore Media Academy
Singapore Media Academy is a wholly-owned subsidiary of MediaCorp, the national broadcaster of Singapore, offering training, educational and consultancy services to address the needs of the local and regional media industries. 

Singapore Media Academy embraces partnerships with international partners who share the same mission to enhance the professional competencies of media companies and industry talents. 

As part of Singapore’s vision to be a leading Media Hub, the Singapore Workforce Development Agency (WDA), the Ministry of Information, Communications and the Arts (MICA) and Media Development Authority (MDA) have developed a Creative Industries Workforce Skills Qualifications (CI WSQ) system to sharpen the competitive edge of our media professionals. In 2008, WDA officially appointed the Singapore Media Academy as the Continuity Training and Education (CET) centre for the local media industry to offer a suite of programs aligned to the nationally recognized CI WSQ standards. 

Singapore Media Academy is a MediaCorp enterprise. MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world. 

For more information, please visit http://www.eSMA.sg
 

About MediaCorp Channel 5 
MediaCorp TV Channel 5, one of the four channels under MediaCorp TV, is Singapore’s No. 1 English TV station. It is a 24-hour general entertainment and sports channel with a mix of local and international mass-appeal programmes. 

MediaCorp TV Channel 5 has a heritage of creating highly-rated and award-winning local productions featuring Asian faces and themes, such as Phua Chu Kang Pte Ltd, Living with Lydia, True Files, Missing, Incredible Tales and Parental Guidance. 

The channel is also among the first in Asia to produce formatted versions of top-rated international game shows, like Who Wants To Be A Millionaire?, The Weakest Link and Singapore’s Brainiest. In 2004, it launched the highly successful Singapore Idol to record-high ratings and in 2007, it launched the popular gameshow, Deal or No Deal. 

MediaCorp TV Channel 5 has been quick off the mark in featuring hugely popular reality shows like The Apprentice, Survivor, Amazing Race and American Idol. Many of its international shows – Lost, Desperate Housewives, Las Vegas, CSI, Gilmore Girls, and Nip/Tuck are Emmy and Golden Globe Award winners. 

In addition, MediaCorp TV Channel 5 is the station for prestigious sports events. Examples are the SEA Games, Summer Olympics, UEFA Euro 2004, US Augusta Masters, and the 2008 Beijing Olympic Games and 2008 Formula 1 races. 

MediaCorp TV Channel 5 aspires to be a respected and recognised brand in Singapore as well as in the region. It has received numerous accolades, including Asian Television Awards, New York Festival Awards and Promax International Gold Awards. 

Channel 5 is a MediaCorp channel. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world. 

For more information, please visit http://entertainment.xin.msn.com/en/tv/channel-5