Co-presented by:


Singapore Expo, Hall 8, Marquise Room
18 June 2010, 1000hr to 1600hr

Gone are the days when companies build their customer or client base by advertising their products and services in the newspaper and on the radio. Today, a new era has begun with Network Communications – Social Media. Computers, Internet, cell phones and etc. are ubiquitous and increasingly, taking over traditional media platforms.  
 
However, are we effectively using this new media platform? Ask yourself - are you creating a unique and meaningful experience with your users? Are your forum posts contributing to an increase in subscribers or links? Do the hours you spend on Facebook lead to a greater readership? How much of all the visible results you see stem from social networking? More importantly, do you trust user-generated content?
 
It’s not easy to measure the returns you receive with social networking. Any attempt at measurement will be inevitably incomplete. And to access the way each and every customer feels about your brand is nearly impossible.
 
But we aim to put you in the right path! Let our experts share with you their knowledge and expertise in the field of Social Media. They will not only challenge the concept of this new media platform, but will also analyse the impact of social networking on ROI. 
 

Topics:	Time:	Proposed Speakers:
Registration and Breakfast Lite Bites	0900 – 1000
Social Media: The Past, Present and Future	1010 – 1040	Craig Law-Smith, Marketing Director, Consumer and Online Services Group, Microsoft, Southeast Asia [View Profile] [View Presentation Slides]
Social media and integrated content strategy	1040 – 1120	Adrian Teo, CEO, PepperConn Social Media Solutions [View Profile] [View Presentation Slides]
How will new content, advertising and applications influence service providers and attract consumers?	1120 – 1140	Simone Brunozzi, Technology Evangelist, Amazon Web Services [View Profile]
Q & A	1140 – 1200	Craig Law-Smith, Marketing Director, Consumer and Online Services Group, Microsoft, Southeast Asia
		Adrian Teo, CEO, PepperConn Social Media Solutions
		Simone Brunozzi, Technology Evangelist, Amazon Web Services
Lunch	1200 – 1300
Social Networking consumption: An impact to the traditional broadcasters or an opportunity?	1315 – 1355	Xiaoying Zhang, Deputy Director of International Relations, Deutsche Welle [View Profile] [View Presentation Slides]
Citizen Journalism	1355 – 1435	Mark Darlow, Product Line Manage, Digital Asset Management, Harris Broadcast Communications [View Profile] [View Presentation Slides]
The New Journalism in Digital Media	1435 – 1510	Felix Soh, Digital Media Editor, Singapore Press Holdings Ltd [View Profile]
Q & A	1510 – 1600	Xiaoying Zhang, Deputy Director of International Relations, Deutsche Welle
		Joanne Teoh, Director, Sapphire Studios
		Mark Darlow, Product Line Manage, Digital Asset Management, Harris Broadcast Communications
		Felix Soh, Digital Media Editor, Singapore Press Holdings Ltd